Argentina: NOHA, a potato variety that meets the needs of Argentine producers
NOHA isn’t just a variety; it’s a strategy for cultivating a different future.

Por AGROPLANT
In the heart of Argentina’s agricultural sector, a new horizon is opening up for the potato market with the arrival of the NOHA variety , a product that stands out not only for its high production yield but also for its quality and sustainability.
The official presentation took place recently in Balcarce, Argentina, at an event organized by AGROPLANT SA , which included the participation of business producers, technicians, and François Desprez, president of the multinational FLORIMOND DESPREZ, parent company of GERMICOPA . Returning to the world of potatoes, NOHA is emerging as an excellent option for fresh consumption , adapting perfectly to local conditions and consolidating itself as a profitable, reliable, and efficient alternative.
Adaptability, health and culinary quality
NOHA has demonstrated remarkable adaptability to the country’s diverse production environments. It is positioned as a comprehensive response to current crop challenges, combining uniform tubers, excellent skin, and bruise resistance, making it ideal for washing processes and direct marketing.
In terms of health, it exhibits very good resistance to common diseases such as Alternaria and scab, which means less need for phytosanitary treatments. In culinary terms, its attributes are highly valued in preparations such as homemade chips, tortillas, and even artisanal products.
Agronomic efficiency and recommended management
From a technical point of view, NOHA offers advantages that make production more efficient:
- Low nitrogen requirement - Very good yields - Good behavior against herbicides - Less need for fungicides, especially against Alternaria
To maximize its potential, it is recommended to sow early and maintain strict moisture management, especially during critical stages of the crop.
A strategic bet for the future
With encouraging field results and a product offering aligned with both producer needs and the demands of the modern consumer, NOHA represents much more than a new variety. It is a true production strategy that allows for a more efficient, sustainable, and high-quality future for the Argentine paper industry.
More information:
https://drive.google.com/file/d/1CVnibZvefwDrNaL3sP9di6VEDlFXlTPF/view?usp=drive_link
Fuente: AGROPLANT