EEUU: SURVEY: POTATO CHIPS ARE ONE OF THE FAVORITE LATE-NIGHT SNACKS FOR THE AMERICANS

In an attempt to better understand Americans’ preferences for late-night snacking, a poll of over 1,000 American adults revealed that approximately 44% of late-night snackers do so while in bed, with 58% of persons in the 18–24 age group stating that this is their preferred spot. Potato chips, cookies, and ice cream are the foods that late-night snackers choose, according to the report.

“As a leader in global snacking, with iconic brands like Pringles, Cheez-It, Pop-Tarts, and Rice Krispies Treats, we’re constantly looking for new ways to better understand our consumers. We already know people are snacking throughout the day, and we were interested in learning more about late-night snacking habits. While we aren’t at all surprised that 30% of people snack late at night, we were surprised to learn where they are doing it – in the bedroom!” Amjad Malik, Kellanova’s Vice President of Insights & Analytics, mentioned.

The survey also found that among those snacking in bed: 66% are snacking alone; 20% of people are eating salty snacks; and, 31% said they were satisfied after finishing their snack.

Men are more prone than women to have late-night cravings, and they favor spicy, sour, and bitter foods over sweet ones, according to the survey. When it comes to late-night snacking, 74% of women claimed that their primary motivation is boredom, and they tend to seek foods that are sticky, sweet, and salty.

Other interesting findings include: – baby Boomers (those older than 60 years) are the only age group that reported they prefer the living room over the bedroom for their late-night snacking; – people aged 35-39 were the only group to list “spicy” as part of their top three cravings late at night; – half of the late-night snackers (50% of survey respondents) said that they are eating while watching television, with nearly a quarter saying their entertainment of choice is a ‘sitcom or comedy.’

Survey interviews were conducted online, and the data was weighted to approximate a target sample of adults based on gender, age, income, race, and region.