El portal de la papa en Argentina
La campaña Miss Tata vuelve a las tiendas para impulsar las patatas de producción local, coincidiendo con un repunte en su consumo en Portugal.
The initiative, promoted by INIA Carillanca and financed by FIA, will be developed over three years, collaborating with farmers and municipalities to promote agroecological practices in the most representative potato-producing communes.
The Miss Tata campaign is back in stores to promote locally grown potatoes, coinciding with a surge in their consumption in Portugal.
Eduardo Arroyo, presidente de la Asociación de Productores de Patata de Castilla y León, señaló que las altas temperaturas registradas en las semanas recientes han sometido al cultivo a un intenso estrés hídrico, lo que ha detenido su crecimiento.
Eduardo Arroyo, president of the Potato Producers Association of Castilla y León, pointed out that the high temperatures recorded in recent weeks have subjected the crop to intense water stress, which has stopped its growth.
The potato industry is adopting technological innovations with the aim of optimizing resource use, minimizing environmental impact and boosting production, thus responding to the challenges posed by climate change.
Aunque no se prevé un desabasto completo, es posible que el impacto se refleje en el precio de las papas fritas, botanas y comida rápida a lo largo de 2026.
The third edition of the commemoration focuses on highlighting the importance of this crop as a source of sustenance, its contribution to strengthening rural economies and its key role in the development of sustainable agri-food systems.